英文简历－－高级市场经理
10-16 00:10:11
来源：http://www.qz26.com 个人简历模板 阅读：8898次
导读：2000-2001: Brand Manager-Rheineck; Category Marketing Manager-Mainstream; Category Marketing Manager- Premium, Lion Nathan China• Develop the long-term brand strategy for the China market• Formulate and supervise the implementation of the marketing action plan to achieve the marketing objectives• To work as the leader of the New Product Development Project, and push the whole process running efficiently & achieving the objectives suc
英文简历－－高级市场经理,标签：大学生个人简历模板,http://www.qz26.com
2000-2001: Brand Manager-Rheineck; Category Marketing Manager-Mainstream; Category Marketing Manager- Premium, Lion Nathan China
• Develop the long-term brand strategy for the China market
• Formulate and supervise the implementation of the marketing action plan to achieve the marketing objectives
• To work as the leader of the New Product Development Project, and push the whole process running efficiently & achieving the objectives successfully
• Monitor A&P budget of brand marketing activities
• To manage the whole team, and ensure the best teamwork and team members’ professional development
1998-2000: Brand Manager of Alpenliebe, Perfetti Confectionery Co., Ltd Shanghai
Yearly planning of all the activities of the brand together with the Marketing Director, continuous sales monitoring of all the items in the different areas;
checking the market in the various provinces and keeping under control all the competitors activities
• Sales promotion & PR activities: planning, organizing and monitoring the sales promotion & PR activities, together with the local agencies and the sales managers. Planning the cities involved in the program and the time of campaigns; organizing all the materials required to execute the promotion activities in the best way; monitoring the executions together with the sales department and the sales promotion agencies; report to the Marketing Director about the results
• Advertising: proposing and planning the campaigns together with the Marketing Director; planning and monitoring together with the media department the execution of the advertising campaign. Managing new TVC development. Following the execution of the campaigns with all the media used. Report to the Marketing Director about the results. Execution of consumer researches when required to ensure the commercials the best results
• Packaging: together with the packaging development manager developing of new packaging proposals according with the plans agreed with the marketing Director
• POS materials: developing of all the tools necessary to ensure the best performance of the product on the different kinds of point of sales in which the brand is solid
• Product development: together with the R & D department following the steps of new products development. Conducing when required products test, consumers surveys, panel monitoring in order to achieve the best results for the new and the existing products
• Trade Marketing: proposing and planning the annual trade marketing activities with the sales managers; monitoring the executions together with the sales department; report to the Marketing Director and National Sales General Manager about the results
• Responsible for the results of the assistant brand manager’s work and of her professional growth and achievements
1995-1998: Marketing Supervisor, Shanghai KFC Co, Ltd
• Planned and implemented product development, kids promotion campaigns, and some PR events
2000-2001: Brand Manager-Rheineck; Category Marketing Manager-Mainstream; Category Marketing Manager- Premium, Lion Nathan China
• Develop the long-term brand strategy for the China market
• Formulate and supervise the implementation of the marketing action plan to achieve the marketing objectives
• To work as the leader of the New Product Development Project, and push the whole process running efficiently & achieving the objectives successfully
• Monitor A&P budget of brand marketing activities
• To manage the whole team, and ensure the best teamwork and team members’ professional development
1998-2000: Brand Manager of Alpenliebe, Perfetti Confectionery Co., Ltd Shanghai
Yearly planning of all the activities of the brand together with the Marketing Director, continuous sales monitoring of all the items in the different areas;
checking the market in the various provinces and keeping under control all the competitors activities
• Sales promotion & PR activities: planning, organizing and monitoring the sales promotion & PR activities, together with the local agencies and the sales managers. Planning the cities involved in the program and the time of campaigns; organizing all the materials required to execute the promotion activities in the best way; monitoring the executions together with the sales department and the sales promotion agencies; report to the Marketing Director about the results
• Advertising: proposing and planning the campaigns together with the Marketing Director; planning and monitoring together with the media department the execution of the advertising campaign. Managing new TVC development. Following the execution of the campaigns with all the media used. Report to the Marketing Director about the results. Execution of consumer researches when required to ensure the commercials the best results
• Packaging: together with the packaging development manager developing of new packaging proposals according with the plans agreed with the marketing Director
• POS materials: developing of all the tools necessary to ensure the best performance of the product on the different kinds of point of sales in which the brand is solid
• Product development: together with the R & D department following the steps of new products development. Conducing when required products test, consumers surveys, panel monitoring in order to achieve the best results for the new and the existing products
• Trade Marketing: proposing and planning the annual trade marketing activities with the sales managers; monitoring the executions together with the sales department; report to the Marketing Director and National Sales General Manager about the results
• Responsible for the results of the assistant brand manager’s work and of her professional growth and achievements
1995-1998: Marketing Supervisor, Shanghai KFC Co, Ltd
• Planned and implemented product development, kids promotion campaigns, and some PR events
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