英文简历－－高级市场经理
10-16 00:10:11
来源：http://www.qz26.com 个人简历模板 阅读：8898次
导读：• Leads the process for managing media relations and crisis management• Serves as the Department Head for the administration of the Marketing Department ( Staff responsibilities, cross-functional teams, budget management, etc. )• Leads the process to promote local store marketing as a resources• Ensures the proper use of the McDonald’s trademarks, logo, producer’s licenses, and make sure all advertising materials have legal
英文简历－－高级市场经理,标签：大学生个人简历模板,http://www.qz26.com
• Leads the process for managing media relations and crisis management
• Serves as the Department Head for the administration of the Marketing Department ( Staff responsibilities, cross-functional teams, budget management, etc. )
• Leads the process to promote local store marketing as a resources
• Ensures the proper use of the McDonald’s trademarks, logo, producer’s licenses, and make sure all advertising materials have legal and creative approval
3 People
• Selects, develops and coaches marketing staff to create and effective Marketing team and develop them for future opportunities within the system
• Builds strong relationships and fosters teamwork among Agencies, Suppliers and Staff to achieve maximum performance
4 Analysis
• Gathers, analyzes, and provides accurate, relevant, and timely information so that agencies make the best recommendations
• Interprets and evaluates information related to sales, P & L, promotional evaluation, competition, general economic trends, and qualitative/quantitative research
• Offers advise and counsel to ensure that company financial resources are used effectively
2001-2002: Marketing Manager, Reebok International Trading ( Shanghai ) Co., Ltd., Swire Resources Group
Job Summary & Objectives
• Supervise a sales team to deliver the budgeted sales turnover and gross profit , for Reebok and Non-Reebok’s Business in Eastern China.
• To be responsible for entire marketing & operation of company’s brands with company’s business objectives and marketing strategies
Main Duties
1. Sales & Distribution
• Formulate, implement and evaluate sales plan to achieve sales and gross profit targets
• Ensure optimum distribution coverage to accomplish both sales and brands objectives
• Maintain close working relationship with all accounts, especially key accounts to gain maximum supports for merchandise mix, product clearance and payment
• Monitor and control consistent pricing in the market
2. Marketing Planning & Management
• Develop, execute and monitor marketing plans in terms of product mix, pricing, distribution and promotion in accordance with division’s objectives and strategies
• Provide clear briefs to A&P Team to develop effective A&P programs to deliver planned results
• Analyze competitors’ merchandising strategies and performance, market trends, latest technology development, and other related information and recommend appropriate actions when necessary
• Organize regular trade presentations to retailer to strengthen brand image and trade and product knowledge
3. Staff development
• Recruiting, training and motivating sales team and marketing team to ensure highest standards of customer service with the Human Resources Department
• Develop effective market intelligence collection system and performance benchmark to enhance sales team’s productivity
• Leads the process for managing media relations and crisis management
• Serves as the Department Head for the administration of the Marketing Department ( Staff responsibilities, cross-functional teams, budget management, etc. )
• Leads the process to promote local store marketing as a resources
• Ensures the proper use of the McDonald’s trademarks, logo, producer’s licenses, and make sure all advertising materials have legal and creative approval
3 People
• Selects, develops and coaches marketing staff to create and effective Marketing team and develop them for future opportunities within the system
• Builds strong relationships and fosters teamwork among Agencies, Suppliers and Staff to achieve maximum performance
4 Analysis
• Gathers, analyzes, and provides accurate, relevant, and timely information so that agencies make the best recommendations
• Interprets and evaluates information related to sales, P & L, promotional evaluation, competition, general economic trends, and qualitative/quantitative research
• Offers advise and counsel to ensure that company financial resources are used effectively
2001-2002: Marketing Manager, Reebok International Trading ( Shanghai ) Co., Ltd., Swire Resources Group
Job Summary & Objectives
• Supervise a sales team to deliver the budgeted sales turnover and gross profit , for Reebok and Non-Reebok’s Business in Eastern China.
• To be responsible for entire marketing & operation of company’s brands with company’s business objectives and marketing strategies
Main Duties
1. Sales & Distribution
• Formulate, implement and evaluate sales plan to achieve sales and gross profit targets
• Ensure optimum distribution coverage to accomplish both sales and brands objectives
• Maintain close working relationship with all accounts, especially key accounts to gain maximum supports for merchandise mix, product clearance and payment
• Monitor and control consistent pricing in the market
2. Marketing Planning & Management
• Develop, execute and monitor marketing plans in terms of product mix, pricing, distribution and promotion in accordance with division’s objectives and strategies
• Provide clear briefs to A&P Team to develop effective A&P programs to deliver planned results
• Analyze competitors’ merchandising strategies and performance, market trends, latest technology development, and other related information and recommend appropriate actions when necessary
• Organize regular trade presentations to retailer to strengthen brand image and trade and product knowledge
3. Staff development
• Recruiting, training and motivating sales team and marketing team to ensure highest standards of customer service with the Human Resources Department
• Develop effective market intelligence collection system and performance benchmark to enhance sales team’s productivity
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