英文商业计划书通用模板
§ Management - Everyone has an MBA from Harvard.
Weaknesses
§ Service - takes more than 3 months to receive spare parts.
§ Dedication - If it’s sunny, they’re on the golf course or ski slope.
§ Machinery - Slowly approaching obsolescence unless replaced within six months.
§ Overhead - Spend lavishly on corporate dining room, limousines and champagne.
Competitive Advantages
The distinctive competitive advantages which [My Company] brings to this market are:
Experience in this market. [I/we] have XXX years of hands-on experience in this industry.
Sophistication in finance and distribution. This results in my being the low cost supplier in these price sensitive markets.
The philosophy of [My Company] is to price not just according to our costs, but also according to what the market will pay.
Our targeted minimum gross profit margin for a category must be XX%.
By pricing to the market, [I/we] will achieve higher sales and therefore increase my buying power. As the amounts of my purchases increase, my per unit costs of shipping decrease and [I/we] will achieve higher discount levels from my suppliers. Through these economies of scale, many items currently on the market can be sold with lower prices, yet a higher net profit.
Product pricing will include a range of quantity discounts as well as an early payment discount.
Rather than being strictly regional, [I/we] will expand into the national market.
To control foreign exchange risks, [I/we] will monitor the markets and hedge accordingly. [I/we] will also use overseas bank accounts.
With those companies with which [I/we] have established a relationship or are known to be financially secure, [I/we] will work on a pre-pay basis. This allows me greater discounts.
A level and policy of Capitalization that will allow me to fully address the respective markets with comprehensive marketing and customer service plans.
By keeping my overhead low, [I/we] will be able to funnel my profits back into operations thus avoiding high debt ratios or lost sales opportunities.
A quarterly direct mail campaign directed at both current customers and prospective new customers consisting of an informative newsletter.
A toll-free national 800 number will be used for customer orders and inquiries.
[I/we] will print complete four-color catalogs on a yearly basis. Price lists will be updated as needed. [I/we] intend to be aggressive in trade magazine advertising.
Consideration will also be given to attending trade shows around the country.
With this level of capitalization, should an unexpected downturn occur, [I/we] will be able to continue operations on a positive scale.
Innovation. [I/we] have a history of innovative ideas.
[List your most meaningful ideas and any new ideas you have for the future.]
The distinctive competitive advantages which [My Company] brings to this market are:
Experience in this market. [I/we] have XX years of hands on experience in this industry.
Sophistication in management and finance. We are able to run an efficient and lean structure, yet still provide quality service to our clients and customers.
Because of the nature of this industry, we will be able to rent office space in more moderately priced buildings.
As a unique service company, we will be able to keep our margins high, allowing us to provide internal financing for growth possibilities.
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